The Sandhill’s Stock Show & Rodeo kicks off the Professional Rodeo Cowboy Circuit each year. If you’re seeking a warmer winter destination, look no further. With mild temperatures, the nine-day event offers a thrilling blend of stock shows and rodeo action.

Founded in the 1930s by local farmers and ranchers, the Sandhill’s Stock Show & Rodeo has grown into a major event. Today, it attracts professional cowboys and cowgirls from across the country who compete for top honors. Over the course of nine days, the Ector County Coliseum hosts over 2,000 participants and 30,000 spectators.

Thursday, January 2

10:00 a.m. Heifer Check-in – Hereford Office
12:00 p.m. Goats move in
4:30 p.m. Goat arrival deadline
7:00 p.m. Cattle arrival deadline
7:30 p.m. 1st Rodeo Performance – Coliseum